Do you need a blog? The short answer here is, yes. The long answer here is, it depends. And here is what it depends on. The effectiveness of your blog really depends on whether or not your blog is done the right or wrong way. Here is what you need to consider to make sure your blog is done the right way…
Blogging has, and continues to be, one of the most effective and essential digital marketing content marketing strategies to raise brand awareness and attract potential clients to your business. And while frequency and consistency are vitally important to increase blog traffic, it’s also crucial to know how to write a good blog post to increase blog traffic, rather than simply cranking out as many articles as possible.
Writing blog posts that rank high on Google (not to mention posts that convert) is much more than an art form – it’s actually a science supported by several tried-and-true techniques that can dramatically improve the visibility and ranking of the content you generate and help you secure a place on the first page of search results.
If you’re wondering how to rank higher on Google and how to get traffic to your blog, the 10 tips we lay out below will be as good as gold for you and your company blog.
Follow this formula, and you’ll be in excellent shape. However, if you need more help creating blog posts that generate traffic, we’re here at Comrade to help you and your business.
What Are the Best Tips to Help Your Blog Posts Rank as High as Possible on Google?
Choose the Right Topic for Your Blog
Provide Your Users With High-Quality Information
Use Right Keywords So Your Block Ranks High on Google
Write Headlines That Captivate Your Audience’s Attention
Writing Long Reads Helps Your Blog Ranking
Create The Right Structure For Your Blog Post
Add CTA
Optimize Your Blog Post So It Ranks High
Use Crosslinking
Link Externally
Let’s get to it!
Choose the Right Topic for Your Blog
Choosing a relevant AND proven topic for your blog post is absolutely key. When it comes to relevance, it should go without saying that the topics you choose have to relate in some way, shape, or form to your business. For example, if your company makes artisan cheeses in Wisconsin, a blog post about the best skateboard parks in Indiana doesn’t make any sense and won’t help you attract the leads you’re looking for.
Implement intros on your website and CTA’s like “Read full article” to increase engagement among readers
So you understand that relevance is important, but how do you find topics for a blog or blog post ideas that will actually work for you? In short, you need to find relevant topics that people are actually searching for. There are some pretty amazing free tools out there to help you find the perfect proven topics that will help you rank higher in google:
- Google AdWords Keyword Planner – Google’s free tool can help you find the perfect title and topic for your post. Simply enter the basic topic into the keyword planner, click “Get Ideas,” and you’ll be provided with useful suggestions for often-used keywords that would be very valuable to use in your blog title and topic.
- Udemy – This online course site is a veritable goldmine of topic ideas. Not only will you find popular topics that people are searching for; you’ll actually find topics that people are willing to PAY for. Simply look up the topics relevant to your industry and you’ll find some excellent content inspiration.
- Amazon – Amazon can be extremely helpful for helping you find relevant blog topics as well. Simply search for books on Amazon with the simple keyword you’re thinking about and you’ll likely find a series of books that address the topic. Find a book with a lot of ratings, look inside the table of contents, and you’ll be spoon-fed a list of usable article title ideas to use.
Provide Your Users with High-Quality Information
Now that you’ve found the perfect title and topic for your high-ranking blog post, you’re going to need to focus on including highly valuable and quality information full of practical value. Google has a feature built into its analytics that considers “bounce rates,” which means Google will rate blog posts lower if readers are clicking out of your content without spending any time reading it. In other words, if your bounce rates are high, Google will ding you for it because they won’t consider your blog post useful, therefore making it less visible to potential clients. It’s absolutely key that your content is highly readable, engaging, useful, and actionable for your audience. Focus on providing that kind of extreme value, and it will keep them on your page for long periods of time, lowering your bounce rate and boosting your Google ranking. Providing high-quality information can significantly improve your Google rankings by enhancing organic CTR, internal linking, and on-page optimization.
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